DESIGN WITH INTENT
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The combination of art and logic is expressed as DESIGN. A number of elements are brought together to communicate a message, theme, or idea, as clearly and deliberately as possible.
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Design makes it possible lift mere words and images above their standard interpretation and combines them to increase the impact in the most succinct way, that not only impacts the viewer, but the environment as well.
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Working Towards Practical Appeal
I look at each design as a puzzle, utilizing all the design elements as tools to most effectively represent and deliver the intended message. Each element should be taken into consideration as to where is falls in the hierarchy of not only the design, but the space it is presented as a whole.
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Unique Challenges
Coming up with solutions in multiple industries is a must, maintaining the understanding of the needs for each and the materials and tools best used to complete the job.
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